Case Studies

Home

Making SiSense of a Long-Running Instance
Overview: Sisense, a leader in business intelligence tools, encountered significant hurdles due to their basic application of Marketo, which led to less than optimal marketing performance. They struggled to fully harness the potential of their data analytics, impacting their ability to deliver actionable insights and drive user engagement.
Approach: We decided to go all in and undertook a comprehensive overhaul of Sisense's marketing approach, starting with in-depth customer journey mapping to better align with business goals. We enhanced content relevancy and engagement strategies, and developed a sophisticated decision-making engine, customizing it to fit Sisense's unique market needs and operational dynamics.
Results:
-Doubling of asset effectiveness
-A 100% increase in response rates
-A 50% revenue boost from older leads.

Making SiSense of a Long-Running Instance
Overview: Sisense, a leader in business intelligence tools, encountered significant hurdles due to their basic application of Marketo, which led to less than optimal marketing performance. They struggled to fully harness the potential of their data analytics, impacting their ability to deliver actionable insights and drive user engagement.
Approach: We decided to go all in and undertook a comprehensive overhaul of Sisense's marketing approach, starting with in-depth customer journey mapping to better align with business goals. We enhanced content relevancy and engagement strategies, and developed a sophisticated decision-making engine, customizing it to fit Sisense's unique market needs and operational dynamics.
Results:

of asset effectiveness

increase in response rates

revenue boost from older leads.

Managing Churn One Email at a Time
Overview: DocuSign, renowned for revolutionizing electronic agreements, faced significant challenges with Marketo, resulting in suboptimal marketing automation and escalating customer churn. The struggle to effectively implement and leverage Marketo's capabilities underscored a deeper need for strategic intervention to stabilize and enhance their customer engagement processes.
Approach: Revenue Path, with its deep-rooted expertise and seasoned experience, embarked on a strategic overhaul for DocuSign. The focus was on meticulously redefining customer journeys and overhauling communication strategies, aiming to bolster engagement and fortify retention. Through this comprehensive approach, Revenue Path delivered not just solutions, but transformative value, leveraging years of industry insight to drive substantial change.
Results: The initiatives led to a significant 30% reduction in churn, marking a substantial improvement in customer retention and satisfaction for DocuSign.

Turning Sales into Service.
Overview: ClickSoftware, a leader in workforce management solutions, was grappling with inefficiencies in lead management, resulting in a significant loss of potential leads and business opportunities. This inefficiency pointed to a systemic issue within their sales and marketing processes, requiring a strategic and comprehensive approach to rectify and optimize their lead management lifecycle.
Approach: Revenue Path intervened with a strategic plan to overhaul ClickSoftware’s sales and marketing operations. By streamlining processes and enhancing collaboration between the two functions, Revenue Path improved lead management and decision-making capabilities, leveraging their extensive experience and expertise to provide significant value and transform ClickSoftware’s approach to lead engagement.
Results:
-Lead response time was cut by 60%
-Lead backlog reduced drastically
-Revenue increased by 12-15%.

Turning Sales into Service.
Overview: ClickSoftware, a leader in workforce management solutions, was grappling with inefficiencies in lead management, resulting in a significant loss of potential leads and business opportunities. This inefficiency pointed to a systemic issue within their sales and marketing processes, requiring a strategic and comprehensive approach to rectify and optimize their lead management lifecycle.
Approach: Revenue Path intervened with a strategic plan to overhaul ClickSoftware’s sales and marketing operations. By streamlining processes and enhancing collaboration between the two functions, Revenue Path improved lead management and decision-making capabilities, leveraging their extensive experience and expertise to provide significant value and transform ClickSoftware’s approach to lead engagement.
Results:

Lead response time cut by

reduced drastically

Revenue increased